As Uber weathered a storm of bad publicity this week, a relatively small competitor put a new CEO at the helm. Rakesh Mathur is a serial company-founder who worked at Amazon after it bought his e-commerce startup Junglee. He’s now running Flywheel, an e-hailing app that everyday taxi drivers can use to pick up smartphone users and fight back against the disruptors.
Flywheel is in a mere three cities, compared to Uber’s 220 worldwide. And while the company just announced $12 million in funding, Uber is raising rounds by the billion. TIME spoke to Mathur about privacy, the pros and cons of Uber’s creative destruction and how the company plans to take over America despite the competition.
TIME: In a recent email, one of your company representatives described Flywheel as the “non-a–hole” alternative to Uber. Can you comment on that positioning?
Mathur: I think the last couple of days have…
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