Sprint Hopes To Break Out Of 4th Place By Slashing Bills

CBS Philly

By Ian Bush

PHILADELPHIA (CBS) — Sprint has long been the laggard among the major wireless providers — but the company is showing its discontent with a distant fourth place by offering a price break for prospective customers.

Those confusing ‘Framily’ plans are gone, but Sprint wants you to join its family — if you’re on one of the two big cell carriers:

“They say if you’re an AT&T or Verizon customer, bring us your bill, and we’ll cut it in half,” says Re/code senior editor Ina Fried.

Fried says it’s not quite as simple as that, though.

“They’re cutting in half the portion you pay each month for service — the calling, the texting, the data,” he said.

You’ll still have to pay for the smartphone itself: maybe $20/month for each iPhone if you don’t buy it outright. Sprint also promises up to $350 to get you out of…

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