Why India Will Be the World’s Second Biggest Smartphone Market

TIME

When it comes to the computing products I study — TVs, smartphones, tablets and PCs — I tend to talk primarily about what’s happening in China and the West. That’s mostly because China and the U.S. are the largest markets by population for consumer tech.

And while there’s a great deal of competition in these two markets, they’re quickly becoming replacement-focused — that is, most consumers aren’t buying entirely new products, but replacing older models. That’s sending growth rates for things like smartphones, tablets, and even PCs plummeting.

India, however, is a completely different story.

India will be the world’s second largest smartphone market. With a population of just over 1.2 billion, India has nearly as many people as China. Yet, unlike China, India’s smartphone penetration is still extremely low. More than 900 million Indians have a mobile subscription, but only about 110-120 million have a smartphone, according to most…

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